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GPS enabled Monopoly!

Cabbie Hasbro (the board game company) has launched an online edition of Monopoly - but keep reading because it's a lot more interesting than that! To play, you select a cabbie (I'm backing Brian), buy some properties, put a few flats and hotels, then press go. As the taxi moves around London, it's tracked via GPS and each time it passes or makes a pick-up/drop at one of your properties your score increases. Here's the blurb from Hasbro:

"We have turned London into a real-life playing board, and real taxi cabs into real-life playing pieces. All you have to do is make as much money from rent as possible, from five other cabs who are your opponents in the game. We've kitted out 18 cabbies with GPS (Global Positioning System), meaning we can pinpoint their exact whereabouts in London. They will be going about their normal day, picking up and dropping off customers all over town. All that you've got to do is spend the £15m we give you on properties from around the Monopoly Here & Now board, distribute your apartments and hotels and choose your cabbie. You are placed into a game with your cabbie and 5 other taxi drivers, all travelling around London. Every time one of the other cabs stops outside one of your properties, you get paid rent. Any time your cabbie lands on a property you don't own, you pay up. Simple!"

What a cool idea!

(Thanks for the link Paul)

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Listed below are links to weblogs that reference GPS enabled Monopoly!:

» GPS enabled Monopoly! from Smart Mobs
Boardgame company Hasbro has launched an online version of Monopoly where users select a real life taxi driver, create a property portfolio (based on real locations in London) and as the GPS enabled cab drives around the city, users get... [Read More]

» GPS enabled Monopoly! from Smart Mobs
Boardgame company Hasbro has launched an online version of Monopoly where users select a real life taxi driver, create a property portfolio (based on real locations in London) and as the GPS enabled cab drives around the city, users get... [Read More]

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Robin Hamman



  • Robin Hamman has over ten years experience devising, implementing and managing social media projects, particularly within the Broadcasting and Media sector.
    Before joining Headshift as a Senior Social Media Consultant, Robin was a Senior Producer/Journalist with responsibility for the BBC's Blogs and a wide range of other social media projects. Robin was also previously an Executive Producer at Granada (ITV) and Communities Evangelist at Talkcast (mobile).
    Robin is also a Non-Residential Fellow at Stanford's Center for Internet and Society and a Visiting Fellow in the Department of Journalism at City University, London. Robin blogs about the collision of social media and journalism, online community, blogging, citizen journalism and, sometimes, media law. [more...]

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