During my 13 years of professional experience, I've had the pleasure of devising, implementing and managing digital and social media propositions for some of the World's most important organisations and brands.
I joined Edelman's London office as Director of Digital in July 2010. Here I've worked with clients across a variety of sectors and for clients ranging from small technology start-ups to multi-nationals in the FTSE 100 and Fortune 500. I've also worked for both National and International Governmental bodies.
I joined Edelman from Headshift, part of the Dachis Group, where I was the Social Media practice lead.
Prior to that, I was the Head of Blogging (Acting Editor) at the BBC, where, over an 8 year period, I played a pivotal role in the roll out of every social media proposition of the Corporation, as well as the underlying processes and training that supported them.
I also spent a few years at Granada Media (ITV) and a mobile start-up, Talk Cast.
I hold a BA in Education, MA with Distinction in Sociology, MPhil in Communication Studies and a PgDip in Law.
I'm also Visiting Fellow in the Department of Journalism at City University and was previously a Non-Residential Fellow at Stanford's Center for Internet and Society.
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The thoughts and words expressed here are my own and are not necessarily shared by my employer, colleagues or clients.